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Parenting, Purpose & the Hustle: Reece on 17 Years of Swag London and Dad Life
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In this episode of Trybe Talks, Nyah sits down with Reece — entrepreneur and founder of Swag London, an independent clothing brand that’s been running strong since 2009.
Together, they dive into the realities of balancing business and fatherhood:
- How becoming a parent changed the way he plans, works, and shows up
- The pressure of how others see your parenting (and why tuning it out matters)
- Co-parenting lessons, from WhatsApp wars to email-only boundaries
- Discipline styles, traffic light systems, and why emotional intelligence is his superpower as a dad
- Growing up with a single mum, and breaking cycles by being fully present with his son
Reece also drops powerful advice for parents chasing their dreams: set clear goals, start small, and build daily.
This is a raw, inspiring conversation for anyone navigating parenthood, entrepreneurship, or both at once.
Chapters
1. Welcome & Introductions Nyah kicks off Season 2 and introduces Reece, founder of Swag London. (00:00:00)
2. The Early Days of Swag London Reece reflects on starting his clothing brand in 2009, and how he and Nyah first crossed paths. (00:03:00)
3. Parenthood Changes Everything From late-night events to structured planning — how fatherhood reshaped his life and business. (00:07:30)
4. Discipline, Co-Parenting & Pressure of Public Parenting Candid talk on raising a 5-year-old, traffic light systems, and setting boundaries with co-parents. (00:12:00)
5. Breaking Cycles & Raising Boys Differently Reece shares lessons from being raised by a single mum, and why he’s committed to being fully present as a dad. (00:18:00)
6. Advice for Young Parents in Business Practical wisdom on setting goals, starting small, and building daily while balancing family life. (00:24:00)
7. Wrap Up & Where to Find Swag London (00:28:30)
14 episodes
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