190. Stop Choosing Between Personal & Company Brand — This 2×2 Framework Changes Everything Trusted Authority

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190. Stop Choosing Between Personal & Company Brand — This 2×2 Framework Changes Everything

4d ago 16:25

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Most leaders still roll their eyes at "personal branding."

And honestly — they're right to. Influencer vanity content? Irrelevant. Posting every day for reach? Dead strategy. 2026 is a different game.

Being visible is not the same as being valuable. In this episode, I break down the mindset and model shift leaders must make if they want influence, pricing power, investor confidence and market access in the new economy.

In this episode:

Part 1 — The Problem

Why visibility without assets is fragile — and why most leaders are stuck doing work that doesn't compound.

Part 2 — The Authority Focus Map

A 2×2 strategic model revealing the 4 zones:

Operational Consistency (keeps you alive, not remembered)
Visibility Engine (popular but fragile)
Enterprise Equity (company-level strategic IP and leverage)
Authority Capital (personal frameworks that outlive you — the true multiplier)

→ The goal is to move from the bottom half (activity) to the top half (asset equity).

Part 3 — How Multipliers Are Created Case studies:

Satya Nadella, Sara Blakely, Elon Musk, Indra Nooyi — and how Authority Capital fuels Enterprise Equity and vice versa. This is how compounding trust is engineered.

Part 4 — The Economic Shift

Why trust now outperforms logos, ads, and even tech. Authority beats attention Frameworks beat followers Reputation beats reach Capital follows trust

Part 5 — What to Do Next

Audit where you sit on the map

Codify (if you can't draw your method, you don't own it)
Elevate systems → strategic positioning
Bridge personal authority → enterprise influence
Commercialise into scalable, high-trust assets

Next Step

If you're ready to move into the top half of the map — I built the Authority Tools for you: 30 ultra-practical audio lessons + a custom GPT to help you codify, position, and commercialise authority capital — fast. → https://impaccct.systeme.io/authoritytools

More resources to get started:

📊Get your personalised Authority Score with the free Scorecard → https://www.impaccct.com/quiz

🎥 Watch the free training on the systems you need to scale trust and influence in 2025 → https://www.impaccct.com/training

📝 Want to explore the 1-Day Authority Strategy Intensive? Book your complimentary 20-Min Executive Brand Briefing → https://calendly.com/petra_zink/strategy

🎓 Prefer to start at your own pace? Join the Trusted Authority [on demand] Program → https://www.impaccct.com/trusted-authority-signature-program-on-demand

📚 Get the Playbook: Trusted Authority™: From Technical Expert to Trusted Authority – Grab your copy here: https://www.impaccct.com/trusted-authority-book

Stay connected:

♡ LinkedIn: / petrazink

♡ Instagram: / petra_zink

192 episodes

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