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125 Niche Down, Stand Out, and Stay Top of Mind with Ad from Test Tube Marketing
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Welcome
Have I got a treat for you today? This week on the Treat Your Business Podcast, I’m joined by the brilliant Ad from Test Tube Marketing. If you’ve ever felt like your marketing isn’t working or you’re unsure where to focus, this episode is packed with actionable strategies to help you attract more clients and grow your clinic.
Episode Summary
Ad and I dive into the biggest marketing mistakes clinic owners make and how you can fix them by narrowing your focus and staying consistent. We talk about why trying to be everything to everyone is holding your business back and how getting specific can actually broaden your appeal.
Ad shares his mantra: “Strategy is the art of sacrifice.” You’ll learn how to:
✨ Get hyper-specific to connect with your ideal clients.
✨ Build an email list and why it’s your secret weapon for long-term success.
✨ Stay consistent with your messaging to keep your clinic top of mind.
This episode will help you shift your mindset around marketing and give you practical steps to take your clinic’s marketing to the next level.
Key Takeaways
💡 Niching down doesn’t limit your audience—it broadens your appeal.
💡 Consistency is key! Show up regularly to stay in your clients’ focus.
💡 Build and nurture your email list—it’s 5x more effective than social media.
💡 Focus on solving specific problems your clients are experiencing.
Resources & Links
✨ Visit Test Tube Marketing on Instagram for free resources and tips.
Ready to transform your clinic marketing?
🎧 Tune in now and let me know your biggest takeaway from this episode! Don’t forget to share it with your fellow clinic owners who could use a marketing boost.
Sponsored by Nookal
This episode is proudly sponsored by Nookal, the leading practice management software designed to streamline operations and empower Allied Health clinics. Visit Nookal.com to discover how their innovative features can revolutionise your clinic’s efficiency and profitability.
Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.
Learn more at mbstmedical.co.uk.
- Claim your FREE copy of THRIVING: https://offers.thrive-businesscoaching.com/thrivingbook
- Score App: https://bizhealthcheck.scoreapp.com/
- Book a Clinic Growth Call: https://call.thrive-businesscoaching.com/discovery-call
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- Subscribe to our Channel on Youtube: https://www.youtube.com/@thrivebizcoach?Sub_confirmation=1
Chapters
1. Introduction (00:00:00)
2. Meet Ad from Test Tube Marketing (00:01:50)
3. Sponsor Message - Nookal.co.uk (00:02:55)
4. Why Marketing Feels Overwhelming (00:03:55)
5. Narrowing Your Focus to Broaden Your Appeal (00:05:55)
6. Seasonal Marketing Strategies (00:08:38)
7. The Power of Specialising (00:10:28)
8. Consistency is Key (00:14:36)
9. Building an Email List (00:15:53)
10. Marketing That Stays Top of Mind (00:20:13)
11. Measuring What Matters (00:24:06)
12. Final Advice: Solve Specific Problems (00:30:17)
136 episodes
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