Go offline with the Player FM app!
Make Money by Overcoming Price Objections (ft. Chris Voss)
Manage episode 507736591 series 2890804
On this solo episode, Travis breaks down the right (and wrong) way to handle the dreaded “your price is too expensive” objection—featuring FBI negotiator Chris Voss’s real-world advice alongside Travis’s own experience selling high-ticket podcasting services. If skipping straight to discounts has ever cost you a deal or margin, this episode gives you battle-tested scripts and the mindset needed to sell with confidence and preserve premium pricing.
On this episode we talk about:
Chris Voss’s formula for uncovering the real reasons behind price objections
Why you should almost never cut your price—and what to say instead
When customer “pushback” is just a complaint (not an objection)
How to build so much value with overdelivery that price is a non-issue
Travis’s personal client example of winning deals at 3X the competitor’s price—without haggling
Top 3 Takeaways
1. Isolate price resistance—ask clarifying questions to uncover if the concern is real, or just noise.
2. Lead with empathy, then confidently explain the real value—don’t counter “expensive” with discounts or apologies.
3. High-value service earns high prices—overdeliver, believe in your offer, and treat objections as opportunities for better conversations (not price cuts).
Notable Quotes
“If there’s price pressure, the answer is better service—not a discount.” (Chris Voss)
“Objections aren’t always real. Treat it like a complaint until it becomes genuine.”
“Be confident: If you overdeliver, whatever you’re charging is a bargain.”
Connect with Chris Voss:
LinkedIn: Chris Voss
✖️
✖️
✖️
✖️
🚀 Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.
🚀 Capture leads, nurture them, and close more deals—all from one powerful platform.
🎁 Get an extended free trial at gohighlevel.com/travis
Learn more about your ad choices. Visit megaphone.fm/adchoices
1237 episodes
Manage episode 507736591 series 2890804
On this solo episode, Travis breaks down the right (and wrong) way to handle the dreaded “your price is too expensive” objection—featuring FBI negotiator Chris Voss’s real-world advice alongside Travis’s own experience selling high-ticket podcasting services. If skipping straight to discounts has ever cost you a deal or margin, this episode gives you battle-tested scripts and the mindset needed to sell with confidence and preserve premium pricing.
On this episode we talk about:
Chris Voss’s formula for uncovering the real reasons behind price objections
Why you should almost never cut your price—and what to say instead
When customer “pushback” is just a complaint (not an objection)
How to build so much value with overdelivery that price is a non-issue
Travis’s personal client example of winning deals at 3X the competitor’s price—without haggling
Top 3 Takeaways
1. Isolate price resistance—ask clarifying questions to uncover if the concern is real, or just noise.
2. Lead with empathy, then confidently explain the real value—don’t counter “expensive” with discounts or apologies.
3. High-value service earns high prices—overdeliver, believe in your offer, and treat objections as opportunities for better conversations (not price cuts).
Notable Quotes
“If there’s price pressure, the answer is better service—not a discount.” (Chris Voss)
“Objections aren’t always real. Treat it like a complaint until it becomes genuine.”
“Be confident: If you overdeliver, whatever you’re charging is a bargain.”
Connect with Chris Voss:
LinkedIn: Chris Voss
✖️
✖️
✖️
✖️
🚀 Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.
🚀 Capture leads, nurture them, and close more deals—all from one powerful platform.
🎁 Get an extended free trial at gohighlevel.com/travis
Learn more about your ad choices. Visit megaphone.fm/adchoices
1237 episodes
Toate episoadele
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.