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Make Money with AI Supermodels | Jennifer Powell

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Manage episode 518182681 series 1523818
Content provided by Travis Chappell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Travis Chappell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Jen Powell is the innovative CEO of JP Inc, a talent management agency revolutionizing influencer licensing with offices in LA, Nashville, and New York. With over 20 years of experience in modeling and influencer marketing, Jen has transformed the traditional fashion industry by embracing influencer-driven commerce early on, making her a unique leader in this space.

On this episode we talk about:

  • Jen’s transition from a top modeling agent to a pioneer in influencer marketing

  • Early success stories of monetizing fashion blogs through sponsorships

  • The challenges and opportunities within traditional modeling agencies

  • Founding JP Inc and growing it into a national influencer talent agency

  • The future of modeling, including digital/AI models and the enduring need for human connection

  • Creator brand development and licensing as a low-risk business strategy

  • Details about Jen’s course, "The Creator’s Path to Product"

Top 3 Takeaways

  1. Social media followership is now a critical factor in hiring talent within the modeling and influencer industries.

  2. Licensing allows creators to retain ownership of their intellectual property while scaling their brands with less risk.

  3. Despite advances in digital and AI models, authentic human connection remains vital in storytelling and marketing.

Notable Quotes

  • "If there’s two models up for a job and one has 3 million followers and one has 5,000, the model with 3 million followers is going to get the job."

  • "It’s better to make everybody think you’re dumb than to speak up and remove all doubt."

  • "Human connection matters more than people think it does in modeling and storytelling."

  • "Licensing your creator business offers a less risky path while you build your brand and audience."

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

1290 episodes

Artwork
iconShare
 
Manage episode 518182681 series 1523818
Content provided by Travis Chappell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Travis Chappell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Jen Powell is the innovative CEO of JP Inc, a talent management agency revolutionizing influencer licensing with offices in LA, Nashville, and New York. With over 20 years of experience in modeling and influencer marketing, Jen has transformed the traditional fashion industry by embracing influencer-driven commerce early on, making her a unique leader in this space.

On this episode we talk about:

  • Jen’s transition from a top modeling agent to a pioneer in influencer marketing

  • Early success stories of monetizing fashion blogs through sponsorships

  • The challenges and opportunities within traditional modeling agencies

  • Founding JP Inc and growing it into a national influencer talent agency

  • The future of modeling, including digital/AI models and the enduring need for human connection

  • Creator brand development and licensing as a low-risk business strategy

  • Details about Jen’s course, "The Creator’s Path to Product"

Top 3 Takeaways

  1. Social media followership is now a critical factor in hiring talent within the modeling and influencer industries.

  2. Licensing allows creators to retain ownership of their intellectual property while scaling their brands with less risk.

  3. Despite advances in digital and AI models, authentic human connection remains vital in storytelling and marketing.

Notable Quotes

  • "If there’s two models up for a job and one has 3 million followers and one has 5,000, the model with 3 million followers is going to get the job."

  • "It’s better to make everybody think you’re dumb than to speak up and remove all doubt."

  • "Human connection matters more than people think it does in modeling and storytelling."

  • "Licensing your creator business offers a less risky path while you build your brand and audience."

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

1290 episodes

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