Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Travis Chappell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Travis Chappell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Make Money by Hacking the Human Mind | MichaelAaron Flicker

26:29
 
Share
 

Manage episode 509268490 series 1523818
Content provided by Travis Chappell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Travis Chappell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

MichaelAaron Flicker is founder and CEO of XenoPsi Ventures, a brand incubator that generates millions in annual revenue and celebrates four-time Inc. 5000 honors. Launching his business at 14, MichaelAaron has expanded XenoPsi into nine thriving companies—including DTC success story Wellow ($20 million in revenue, self-funded)—while also consulting for Fortune 500 clients and co-authoring Hacking the Human Mind. Flicker's work centers on applying behavioral science to marketing, growth, and brand strategy, making him a go-to advisor for high-growth businesses and political campaigns alike.

On this episode we talk about:

  • Starting and scaling a brand incubator from a teenage side hustle to a portfolio of top-performing businesses

  • How behavioral science transforms marketing, product, and political campaign strategy (from “Chilean Sea Bass” to iPods)

  • Critical psychological biases every marketer should know (naming, concreteness, social proof)

  • The art/science of making products memorable and believable—why one clear message beats a laundry list of features

  • Applying behavioral insights ethically (and knowing when to simplify so your message lands with real customers)

Top 3 Takeaways

1. Understanding and leveraging behavioral science is key to building memorable brands and driving growth in any industry.
2. One clear, concrete message about your product will outperform complicated “lists”—clarity is persuasive and sticky.
3. Ethical marketing means matching your product’s strengths to people’s real needs, using behavioral tools to open minds rather than manipulate.

Notable Quotes

  • “The simple words we use make a big difference—the way you describe and brand your offer is as important as the product itself.”

  • “If people can't picture a result, they won't remember or believe it—concreteness is four times more effective than abstraction.”

  • “Every business is in the persuasion business—behavioral science is the best way to understand what truly influences people.”

Connect with MichaelAaron Flicker:

✖️
✖️
✖️
✖️

🚀 Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.

🚀 Capture leads, nurture them, and close more deals—all from one powerful platform.

🎁 Get an extended free trial at gohighlevel.com/travis

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

1248 episodes

Artwork
iconShare
 
Manage episode 509268490 series 1523818
Content provided by Travis Chappell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Travis Chappell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

MichaelAaron Flicker is founder and CEO of XenoPsi Ventures, a brand incubator that generates millions in annual revenue and celebrates four-time Inc. 5000 honors. Launching his business at 14, MichaelAaron has expanded XenoPsi into nine thriving companies—including DTC success story Wellow ($20 million in revenue, self-funded)—while also consulting for Fortune 500 clients and co-authoring Hacking the Human Mind. Flicker's work centers on applying behavioral science to marketing, growth, and brand strategy, making him a go-to advisor for high-growth businesses and political campaigns alike.

On this episode we talk about:

  • Starting and scaling a brand incubator from a teenage side hustle to a portfolio of top-performing businesses

  • How behavioral science transforms marketing, product, and political campaign strategy (from “Chilean Sea Bass” to iPods)

  • Critical psychological biases every marketer should know (naming, concreteness, social proof)

  • The art/science of making products memorable and believable—why one clear message beats a laundry list of features

  • Applying behavioral insights ethically (and knowing when to simplify so your message lands with real customers)

Top 3 Takeaways

1. Understanding and leveraging behavioral science is key to building memorable brands and driving growth in any industry.
2. One clear, concrete message about your product will outperform complicated “lists”—clarity is persuasive and sticky.
3. Ethical marketing means matching your product’s strengths to people’s real needs, using behavioral tools to open minds rather than manipulate.

Notable Quotes

  • “The simple words we use make a big difference—the way you describe and brand your offer is as important as the product itself.”

  • “If people can't picture a result, they won't remember or believe it—concreteness is four times more effective than abstraction.”

  • “Every business is in the persuasion business—behavioral science is the best way to understand what truly influences people.”

Connect with MichaelAaron Flicker:

✖️
✖️
✖️
✖️

🚀 Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.

🚀 Capture leads, nurture them, and close more deals—all from one powerful platform.

🎁 Get an extended free trial at gohighlevel.com/travis

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

1248 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play