What does it really take to build a business that scales and sells itself?

In this episode of Traversing Entrepreneurship, Derek Dall'Olmo sits down with Mark Osborne, founder of Modern Revenue Strategies, to explore how systems, strategy, and clarity can turn chaos into predictable growth.

Mark shares his evolution from the music industry to marketing technology expert, revealing how entrepreneurs can create structure, consistency, and freedom inside their businesses.

You'll learn:

🎵 How Mark's creative roots led to a scalable marketing system 🧩 Why understanding customer needs is the foundation of every successful business ⚙️ How systems and processes set entrepreneurs free from daily firefighting 🎯 Why chasing more leads isn't the answer — focusing on the right leads is 🚪 How to think about exit planning from day one 💡 Why great ideas need great communication to actually sell

Whether you're a startup founder or an experienced entrepreneur, this episode will challenge how you think about growth, marketing, and success.

#Entrepreneurship #BusinessGrowth #MarketingStrategy #LeadGeneration #SalesSystems #BusinessSuccess #MarketingTechnology #BusinessProcesses #StartupAdvice #EntrepreneurMindset #SmallBusiness #CustomerExperience #BusinessFreedom #ScalableSystems #ExitPlanning

Connect with Mark Osborne:

LinkedIn: https://www.linkedin.com/in/remarkablemark/ Website: https://modernrevenuestrategies.com/

Connect with Derek Dall'Olmo, CFP®, EA:

Email: [email protected] LinkedIn: https://www.linkedin.com/in/derekdallolmo/ Website: https://tremontefinancial.com/about-us/

About TreMonte and Traversing Entrepreneurship Podcast

Traversing Entrepreneurship is a show for and about business owners in Traverse City, Michigan and beyond. In each episode, host Derek Dall'Olmo sits down with local business owners and the professionals who serve them to talk about business building, life, money, taxes, family — and all the ups and downs that come with doing something different. Join us to hear their stories and lessons learned — and to get inspired about what might be possible in your own business.

Derek is the founder of TreMonte Financial Consultants, LLC and TreMonte TreMonte Tax Solutions, LLC (together referred to as "TreMonte"). TreMonte works with business owners and entrepreneurs to develop a proactive tax strategy that maximizes after-tax profits. It is TreMonte's goal to bridge the gap between Financial Advisors and Accountants by serving as CFO to their clients.

This show is for informational purposes only and should not be viewed as personalized financial, investment, tax, or legal advice. You should always consult an attorney or tax professional regarding your specific legal or tax situation.

Please email Derek Dall'Olmo at [email protected] with questions and comments or to schedule a one-on-one conversation.