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The SCP Playbook: Turning Strategy into Real-World Impact
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Scientific Communication Platforms (SCPs) are crucial yet often underutilized tools for achieving consistent, impactful Medical Communications.
In this episode of Transforming Medical Communications, Wesley Portegies is joined by Janet Davies, Global Medical Communications Lead for Neurology at UCB, to dive into the development and implementation of SCPs.
Whether you're developing an SCP or looking to optimize an existing one, this conversation offers practical insights on aligning internal teams and creating impactful scientific narratives that resonate with healthcare professionals.
We’ll talk about how to:
In this episode of Transforming Medical Communications, Wesley Portegies is joined by Janet Davies, Global Medical Communications Lead for Neurology at UCB, to dive into the development and implementation of SCPs.
Whether you're developing an SCP or looking to optimize an existing one, this conversation offers practical insights on aligning internal teams and creating impactful scientific narratives that resonate with healthcare professionals.
We’ll talk about how to:
- How to develop an SCP that drives consistent messaging across Medical Affairs functions
- Why early cross-functional alignment is essential for SCP success and adoption
- The critical components of an effective SCP, including pillars and lexicon development
- How to secure buy-in from different functions by demonstrating clear value propositions
- When to initiate SCP development in the drug lifecycle and how often to update it
- Why integrating patient perspectives and real-world feedback strengthens communication strategies
Cut Through the Noise. Elevate Your Strategy.
Guiding Medical Affairs strategy across Medical Communications, Field Medical, or Medical Affairs Training? Wesley Portegies, host of Transforming Medical Communications, is opening up a few exclusive 30-minute consultancy sessions.
Guiding Medical Affairs strategy across Medical Communications, Field Medical, or Medical Affairs Training? Wesley Portegies, host of Transforming Medical Communications, is opening up a few exclusive 30-minute consultancy sessions.
This is a candid, insight-rich opportunity to step back from the day-to-day, pressure-test your approach, and explore fresh solutions to complex MedComms challenges—from scientific engagement to operational alignment.
If you’re shaping the future of Medical Affairs at your organization, this conversation is for you.
Reserve your session → Schedule now https://bit.ly/4n1R62l
Previous guests include: Sissy Easo-Joseph at GSK, Barbara Bish at Janssen, Drew Provan at Queen Mary University, Rebecca McCracken at Agios Pharmaceuticals
Check out our three most downloaded episodes:
- The Human Side of Medical Communications: Building Trust
- From Research to Reach: How Sermo, Kudos, and Figshare Expand Your Audience
- Modernizing Your MedComms Approach
Transforming Medical Communications is handcrafted by our friends over at: fame.so
Disclaimer: The opinions and views expressed by the guest are their own and do not represent any past or current employers.
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