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Content provided by Wesley Portegies and MedComms Experts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wesley Portegies and MedComms Experts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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The SCP Playbook: Turning Strategy into Real-World Impact

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Manage episode 502544129 series 3510932
Content provided by Wesley Portegies and MedComms Experts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wesley Portegies and MedComms Experts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Scientific Communication Platforms (SCPs) are crucial yet often underutilized tools for achieving consistent, impactful Medical Communications.
In this episode of Transforming Medical Communications, Wesley Portegies is joined by Janet Davies, Global Medical Communications Lead for Neurology at UCB, to dive into the development and implementation of SCPs.
Whether you're developing an SCP or looking to optimize an existing one, this conversation offers practical insights on aligning internal teams and creating impactful scientific narratives that resonate with healthcare professionals.
We’ll talk about how to:
  • How to develop an SCP that drives consistent messaging across Medical Affairs functions
  • Why early cross-functional alignment is essential for SCP success and adoption
  • The critical components of an effective SCP, including pillars and lexicon development
  • How to secure buy-in from different functions by demonstrating clear value propositions
  • When to initiate SCP development in the drug lifecycle and how often to update it
  • Why integrating patient perspectives and real-world feedback strengthens communication strategies

Cut Through the Noise. Elevate Your Strategy.
Guiding Medical Affairs strategy across Medical Communications, Field Medical, or Medical Affairs Training? Wesley Portegies, host of Transforming Medical Communications, is opening up a few exclusive 30-minute consultancy sessions.

This is a candid, insight-rich opportunity to step back from the day-to-day, pressure-test your approach, and explore fresh solutions to complex MedComms challenges—from scientific engagement to operational alignment.

If you’re shaping the future of Medical Affairs at your organization, this conversation is for you.

Reserve your session → Schedule now https://calendly.com/d/gc7q-khv/consultancy-meeting

Previous guests include: Sissy Easo-Joseph at GSK, Barbara Bish at Janssen, Drew Provan at Queen Mary University, Rebecca McCracken at Agios Pharmaceuticals
Check out our three most downloaded episodes:

Transforming Medical Communications is handcrafted by our friends over at: fame.so
Disclaimer: The opinions and views expressed by the guest are their own and do not represent any past or current employers.
  continue reading

30 episodes

Artwork
iconShare
 
Manage episode 502544129 series 3510932
Content provided by Wesley Portegies and MedComms Experts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wesley Portegies and MedComms Experts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Scientific Communication Platforms (SCPs) are crucial yet often underutilized tools for achieving consistent, impactful Medical Communications.
In this episode of Transforming Medical Communications, Wesley Portegies is joined by Janet Davies, Global Medical Communications Lead for Neurology at UCB, to dive into the development and implementation of SCPs.
Whether you're developing an SCP or looking to optimize an existing one, this conversation offers practical insights on aligning internal teams and creating impactful scientific narratives that resonate with healthcare professionals.
We’ll talk about how to:
  • How to develop an SCP that drives consistent messaging across Medical Affairs functions
  • Why early cross-functional alignment is essential for SCP success and adoption
  • The critical components of an effective SCP, including pillars and lexicon development
  • How to secure buy-in from different functions by demonstrating clear value propositions
  • When to initiate SCP development in the drug lifecycle and how often to update it
  • Why integrating patient perspectives and real-world feedback strengthens communication strategies

Cut Through the Noise. Elevate Your Strategy.
Guiding Medical Affairs strategy across Medical Communications, Field Medical, or Medical Affairs Training? Wesley Portegies, host of Transforming Medical Communications, is opening up a few exclusive 30-minute consultancy sessions.

This is a candid, insight-rich opportunity to step back from the day-to-day, pressure-test your approach, and explore fresh solutions to complex MedComms challenges—from scientific engagement to operational alignment.

If you’re shaping the future of Medical Affairs at your organization, this conversation is for you.

Reserve your session → Schedule now https://calendly.com/d/gc7q-khv/consultancy-meeting

Previous guests include: Sissy Easo-Joseph at GSK, Barbara Bish at Janssen, Drew Provan at Queen Mary University, Rebecca McCracken at Agios Pharmaceuticals
Check out our three most downloaded episodes:

Transforming Medical Communications is handcrafted by our friends over at: fame.so
Disclaimer: The opinions and views expressed by the guest are their own and do not represent any past or current employers.
  continue reading

30 episodes

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