How to Scale Trust in the Age of AI: Data-Driven Marketing That Actually Works

Transformed With Data Episode 13:How to Scale Trust in the Age of AI: Data-Driven Marketing That Actually Works

On this episode of Transformed with Data, Graeme Crawford talks with Lauren Gibson, marketing professional and strategic brand consultant, about why traditional marketing metrics might be destroying the trust brands need to survive. Lauren shares how she's generated over 41,000 leads by scaling authentic relationship moments through her Connections newsletter and networking events. They discuss why only 22% of brands measure trust at board level despite those who do achieve three times stronger profits, how AI should enhance rather than replace human connections, and why Gen Z's approach to data privacy reveals what really drives business in an age of artificial intelligence.

0:00 - The Missing Link in LinkedIn

3:31 - Trust vs Traditional Metrics

7:25 - Measuring What Actually Matters

11:11 - Gen Z and Data Exchange

15:33 - Building Trust Through Referrals

19:20 - The Power of Personalized Video

23:34 - Writing Your Way to Connection

26:43 - How Travel Rewires Your Brain

31:42 - British vs American Humor

38:23 - Mental Health and Physical Connection

44:31 - Believing You're Worth It

Find Lauren here:

https://www.linkedin.com/in/linkwithlauren/

https://laurenrosegibson.com/

https://letterlaunched.com/