In this episode of Training That Works, Rustin Schroeder talks with Catie Ivey about why sellers are too often “failed” by leadership… and how to fix it fast. She breaks down what great training actually feels like in the room, from immersive Sandler bootcamps with Salesforce’s legendary trainers to the quiet power of a frontline manager who coaches instead of micromanages. You’ll hear why most of us play way too small… and how to flip that script so people lean into their superpowers.

Then she gets blunt about bad training… the checkbox programs that rip reps out of the field, waste time, and deliver zero lift. Her fix is simple and hard… anchor everything to WIIFM, show real customer outcomes, and connect pre‑ and post‑sales through enablement so the whole GTM engine learns together and wins together. If you lead revenue, manage reps, or run enablement, this conversation will change how you design your next session… and how your team shows up on the next call.

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