About Ray Lakhani: Ray Lakhani is the co-founder and CEO of Lawthentic Media, a specialized social media agency focused on helping law firms and attorneys create a strong online presence. After starting his entrepreneurial journey in 2020 with a different company, Ray shifted his focus to the legal industry in 2022, realizing the potential for targeted, high-quality content in this niche. Lawthentic Media merges creative storytelling with strategic social media management, providing attorneys with the tools they need to grow their brands, attract clients, and engage with their communities.

In this episode, Ted and Ray Lakhani discuss:

• Building authentic content strategies for law firms through storytelling and personality
• Capturing and editing high-volume video content for long-term campaign use
• Leveraging location-based social media ads and platform trends to increase visibility
• Reacting to timely news events as a tool for organic client acquisition

Key Takeaways:

• Lawthentic Media’s 12-month campaigns involve an intensive three-month ramp-up phase, followed by recurring film sessions where up to 75 customized, on-brand videos are created in a single day using mood boards, scripts, and detailed itineraries.
• Law firms are seeing massive engagement by mixing polished content with casual, self-recorded TikTok videos, often filmed with iPhones on the fly, because modern audiences crave raw, relatable moments over overly-produced visuals.
• Allocating around 30% of a legal marketing budget specifically to content promotion ensures that even great content actually gets seen, turning a strong visual brand into local influence and, ultimately, new leads.
• Staying plugged into local news through tools like NewsBreak allows firms to instantly react with timely, branded posts, like one Facebook video that yielded 12K views, six case signups, and local TV coverage in under 48 hours.

"When we work with our clientele, we don't actually use teleprompters... We don't like using them. We don't come in and make TV commercials; we make social media content. We come in with prompts and ideas, and what we do is allow the client to express themselves." — Ray Lakhani

Connect with Ray Lakhani:

Website: http://lawthenticmedia.com/

Instagram: https://www.instagram.com/lawthenticmedia/ & https://www.instagram.com/raymakesmedia/

Traffic to Leads Information and links

JuvoLeads.com contact page: https://juvoleads.com/contact/

JuvoLeads website: https://juvoleads.com/

Connect with show host Ted DeBettencort: [email protected]

Ideas or guests for the show: [email protected]

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.