About Ines Rosef-Ingram: Ines Rosef-Ingram is the CEO and founder of Pine3 Marketing, a digital agency based in Cape Town, South Africa. With over a decade of experience, she’s refined a holistic approach that aligns marketing, sales, automation, and customer experience around measurable goals. As a Keap/Thryv Certified Partner and Service Partner of the Year, she’s helped hundreds of entrepreneurs by automating pipelines, nurturing leads, and turning clicks into loyal customers. Ines speaks on marketing automation, lead generation, content strategy, customer journeys, and digital channels, making her a go-to expert for podcasts and live events. Passionate about empowering SMEs globally, she’s committed to creative, scalable growth—and lives by the motto: meet new people, try new things, never stop learning.

In this episode, Ted and Ines Rosef-Ingram discuss:

• The evolving role of automation in marketing and business processes
• Strategies for generating leads through SEO, ads, and content creation
• Building trust with potential clients using credibility-driven assets
• Balancing AI-driven efficiency with authentic human connection

Key Takeaways:

• Law firms that integrated e-books as lead magnets, paired with tailored landing pages, ads, and automated appointment-booking, created a streamlined process where practitioners only needed to show up for client meetings, freeing them from repetitive administrative work.
• Establishing trust with prospective clients often comes not from whether they consume the content itself but from the credibility associated with visible assets such as published guides or books, which signal authority and expertise.
• AI is now leveraged not just for content and imagery but also as a tool to help clients create more accurate and detailed customer avatars through guided prompts and workshops, ensuring marketing efforts are targeted and effective.
• Successful automation doesn’t require businesses to overhaul everything at once, but instead works best when implemented step by step, beginning with sales processes and expanding over time, while keeping intentional space for genuine human touchpoints.

"Don't think that you need to automate your whole business. Start with little pieces, and then you see where the new pain points come." — Ines Rosef-Ingram

Connect with Ines Rosef-Ingram:

Website: https://pine3marketing.com/

YouTube: https://www.youtube.com/@pine3marketing/

LinkedIn: https://www.linkedin.com/in/ines-rosef-ingram

Twitter: https://x.com/pine3marketing

Facebook: https://www.facebook.com/pine3marketing/

Instagram: https://www.instagram.com/pine3marketing/

Traffic to Leads Information and links

JuvoLeads.com contact page: https://juvoleads.com/contact/

JuvoLeads website: https://juvoleads.com/

Connect with show host Ted DeBettencort: [email protected]

Ideas or guests for the show: [email protected]

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.