About Gary Falkowitz: Gary Falkowitz is the founder of The Intake Playbook, a consulting, training, and certification firm focused exclusively on law‑firm intake & response processes. He is also co‑founder of CaptureNow, a 24/7 AI‑powered intake & call‑response solution for law firms. Prior to his consulting and technology roles, Gary served as an attorney and has dedicated his career to maximizing marketing ROI for law firms via enhanced intake practices.

In this episode, Ted and Gary Falkowitz discuss:

• How law firms can maximize intake efficiency and conversion through structured systems
• The evolution from traditional call centers to AI-powered solutions like CaptureNow
• Why instant gratification and speed-to-lead are redefining client expectations
• The emotional and human side of innovation — how personal loss shaped Gary’s mission
• Practical lessons from listening to 5,000+ intake calls across hundreds of law firms

Key Takeaways:

• Law firms must treat intake as a critical business function, not an afterthought — it’s the bridge between marketing spend and new clients.
• CaptureNow’s AI conversational bot eliminates call delays by answering on the first ring, compressing 12-minute calls into three-minute client-ready conversations.
• “CPR in 15” — Compassion and Proactive Reassurance within 15 seconds — builds immediate trust and prevents lost leads.
• Instant gratification dominates consumer behavior today; speed and accessibility are now the strongest competitive advantages in legal marketing.
• Every intake specialist must understand that relationship-building and sales language are as vital as legal expertise — without them, there’s no case to win.

“CPR in 15 means Compassion and Proactive Reassurance in 15 seconds. Every single phone call must have CPR in 15, and if you don’t have it, you’re potentially losing trust from the call.” — Gary Falkowitz

Connect with Gary Falkowitz:

Website: https://capturenow.com/ & https://intakeplaybook.com/

LinkedIn: https://www.linkedin.com/in/gary-falkowitz-ab81aa10/

Traffic to Leads Information and links

JuvoLeads.com contact page: https://juvoleads.com/contact/

JuvoLeads website: https://juvoleads.com/

Connect with show host Ted DeBettencort: [email protected]

Ideas or guests for the show: [email protected]

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.