About Andrew Orlander: Andrew Orlander is one of the founding partners at Razor Rank, a full service digital marketing agency. He is a frequent speaker at MTMP and PILMMA conferences. He has extensive knowledge in technical SEO and Google Ads advertising for law firms.

In this episode, Ted and Andrew Orlander discuss:

• The importance of attribution in digital marketing
• Optimizing Google Ads for law firms
• The role of AI in PPC performance
• Challenges in legal marketing data integration

Key Takeaways:

• Most law firms unknowingly waste a significant portion of their Google Ads budget because they rely on basic conversion tracking that treats all phone calls, form submissions, and chats as valuable leads, even though many do not turn into signed cases.
• Full Circle Attribution is a system that allows law firms to send real-time case outcome data back to Google, enabling the platform’s AI to refine targeting and deliver higher-quality leads at a lower cost.
• One law firm using Full Circle Attribution was able to scale its Google Ads spend from $80,000 to $890,000 per month while simultaneously reducing its cost per acquisition by nearly 50%, proving that better data leads to better ad performance.
• Despite the massive benefits of optimizing for cost per acquisition instead of cost per lead, only about 1% of law firms are implementing this approach correctly, meaning most firms are missing out on substantial growth and cost savings.

"Google is just trying to do the best they can based on the information you're giving them. If you know how to give them the right information, you will be shocked at how well you can do." — Andrew Orlander

Connect with Andrew Orlander:

Website: https://razorrank.com/

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/andrew-orlander-6b66b05/

Traffic to Leads Information and links

JuvoLeads.com contact page: https://juvoleads.com/contact/

JuvoLeads website: https://juvoleads.com/

Connect with show host Ted DeBettencort: [email protected]

Ideas or guests for the show: [email protected]

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.