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The Evolution of Embedded Finance
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This episode explores the growing role of embedded finance in capital markets and beyond. We discuss how companies are approaching payments, lending, insurance, and investments, and examine the factors driving adoption across sectors and geographies. Guest Lars Markull, embedded finance consultant and founder of Embedded Finance Review, shares case studies, examples of both successes and failures, and considerations for infrastructure choices, leadership backing, and long-term sustainability.
Chapters
1. Introduction to Embedded Finance (00:00:00)
2. Evolution vs. Revolution in Finance (00:02:05)
3. Market Growth and Regional Adoption (00:04:32)
4. Strategic Integration of Financial Services (00:09:05)
5. Avoiding Common Implementation Mistakes (00:13:14)
6. Learning from Success and Failure (00:16:34)
7. Future Trends and Desert Island Pick (00:21:59)
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