In this episode, Josh Barker, CEO of City Innovations, dives deeper into the principles behind his book Traction First. Hear how rapid pivots, lightweight experiments, and a “sell first, build later” approach helped transform costly startup mistakes into powerful lessons.

Josh reveals how founders can shorten learning cycles, avoid over-engineering, and find product-market fit faster—without burning through time, money, or energy.

🎧 A must-listen for innovators, entrepreneurs, and corporate changemakers looking to de-risk their ideas and gain real market traction.

Chapters:
(00:00) Introduction and Recap of Part 1
(02:14) The Power of Rapid Pivots
(06:40) Learning Without Over-Engineering
(11:05) Pre-Selling and Validating Demand
(15:38) Shrinking Experiment Timelines
(19:50) Overcoming Burnout and Finding Momentum
(23:12) From Mistakes to Market Traction
(27:05) Advice for Founders and Innovators
(30:44) Closing Thoughts

Want to learn more?
Check out our site.

https://www.tractionfirstbook.com/