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GetYourGuide analyzed 3.1 Million Reviews. Here’s What Tour Operators Need to Know.

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Manage episode 484025108 series 2527484
Content provided by Tourpreneur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tourpreneur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

We all know good reviews are important, but what deeper insights can reviews give us about our tour businesses, and our industry?

To answer that, Anna Cashman, Head of B2B Brand & Insights for GetYourGuide, led an effort to analyze 3.1 million reviews with comments. Her team parsed the data to understand trends and takeaways for tour operators. She joins Peter, Chris and Mitch on the podcast to talk through what this all means for tour operators.

We were surprised by some of the report's insights: What countries leave the most reviews? Who are the most critical reviewers? How many reviews ensures a successful product? Why are attractions so popular but so poorly reviewed? What kinds of tours get the best reviews?


  continue reading

348 episodes

Artwork
iconShare
 
Manage episode 484025108 series 2527484
Content provided by Tourpreneur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tourpreneur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

We all know good reviews are important, but what deeper insights can reviews give us about our tour businesses, and our industry?

To answer that, Anna Cashman, Head of B2B Brand & Insights for GetYourGuide, led an effort to analyze 3.1 million reviews with comments. Her team parsed the data to understand trends and takeaways for tour operators. She joins Peter, Chris and Mitch on the podcast to talk through what this all means for tour operators.

We were surprised by some of the report's insights: What countries leave the most reviews? Who are the most critical reviewers? How many reviews ensures a successful product? Why are attractions so popular but so poorly reviewed? What kinds of tours get the best reviews?


  continue reading

348 episodes

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