Today, Tara Thurber is joined by Co-founder and President of Alchemy Media, Deana Graffeo Weeks. Amiss the surge of AI updates and apps, Deana reveals her Top5 Ways for Using AI to Develop Content Strategy.

1. Precision & Relevancy
2. Creativity & Originality
3. Ideation & Conceptualization
4. Audience Development & Segmentation
5. Automation - Scheduling & Determining Cadence

Deana Graffeo Weeks, Co-founder and President of Alchemy Media

Deana is a seasoned content marketer and communications pro with over two decades in the field. As the lead at Alchemy Media, she blends her skills as a story crafter and marketing strategist, delivering results for diverse clients like SaaS and technology startups Copilot.cx, Plixer, Theta, and ClimateAi, and social justice non-profits like White Awake. Through her agency clients, she has spearheaded standout campaigns for FIFA+ Collect, Algorand, GlossAi, Quali, Nostromo, and a host of cybersecurity leaders like Coro, SnapAttack, King & Union, and others

Beyond building compelling strategies and brand positioning, Deana's strength lies in her ability to craft compelling messaging, content, and copy that connects brands to audiences. Her in-house experience extends to renowned companies like the 4A's, AOL, Edelman, and Universal Music Group, where she began her career as a publicist. Notably, she played a crucial role in the success of music startups like Princeton-based MuseAmi and its popular Hook’d music messaging app.

A graduate of NYU's music business program, Deana is also an active board member of the Greater Princeton Youth Orchestra and has been a contributing member of Women in Music. She seamlessly bridges her professional expertise with family life from her home base in central New Jersey, where she enjoys spending time with her husband Michael, children Iain and Avalyn, and four loveable black cats.