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Why Your Podcast Needs A Website w/J Rosemarie Francis
Manage episode 488431952 series 2994032
This week's episode discusses the necessity of having a dedicated website for your podcast. Inspired by a recent PodMatch survey, I highlight the alarming rate of broken links and the importance of a central hub for podcasts.
I also cover the benefits of owning a podcast website, including email collection, SEO optimization, and brand uniformity. Additionally, I give a brief review of different platforms for creating podcast websites, weighing their pros and cons, and providing actionable steps for improving your podcast's online presence.
Key Takeaways
- If your podcast links are broken, it negatively impacts audience reach.
- A dedicated website is essential for every podcast.
- Your podcast website serves as a central hub for your audience.
- Email collection is critical to build connection with your audience.
- SEO optimization can enhance podcast discoverability.
- A uniform brand image is vital for attracting sponsors.
- PodPage offers a user-friendly platform for podcasters.
- Host-provided sites are limited but useful for beginners.
- Regularly audit your links to avoid dead ends.
- A branded website fosters trust and audience loyalty.
Tools Mentioned
- PodMatch survey
- WordPress (self-hosted and free)
- Podpage
- Buzzsprout
- Captivate FM
- Namecheap
- GoDaddy
- SiteGround
- ConvertKit
- WooCommerce
- Microsoft Clarity
Bugging out about some aspects of podcasting? Don't waste time spinning your wheels. Book a free call with me and ask me anything. Book a call here now!
Follow this podcast and subscribe to @ToolsofthePodcastTrade on YouTube. Thanks.
=====================================
👉Helpful Resources:
Learn the best tool to market your podcast. Join the One Funnel Away Challenge Now: https://www.podcubator.com/one-funnel-away
Start Your Podcast Quick Start Guide: https://www.podcubator.com/start-your-podcast-now-free-guide
Join my Substack: https://bit.ly/3DJAbko
Learn The Secrets To Selling Online: https://www.podcubator.com/selling-online-challenge
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.
Chapters
1. Dead Links = Lost Listeners (00:00:00)
2. Why You Need Your Own Website (00:00:45)
3. Five Immediate Benefits (00:00:45)
4. WordPress for Podcasters (00:02:00)
5. Platform Option 1: Self-Hosted WordPress (00:07:30)
6. Platform Option 2: Podpage (00:09:30)
7. Platform Option 3: Host-Provided Site (00:11:30)
8. Three Action Steps (00:13:30)
9. Trust & Brand Control (00:15:00)
10. Monitor UX with Microsoft Clarity (00:16:30)
115 episodes
Manage episode 488431952 series 2994032
This week's episode discusses the necessity of having a dedicated website for your podcast. Inspired by a recent PodMatch survey, I highlight the alarming rate of broken links and the importance of a central hub for podcasts.
I also cover the benefits of owning a podcast website, including email collection, SEO optimization, and brand uniformity. Additionally, I give a brief review of different platforms for creating podcast websites, weighing their pros and cons, and providing actionable steps for improving your podcast's online presence.
Key Takeaways
- If your podcast links are broken, it negatively impacts audience reach.
- A dedicated website is essential for every podcast.
- Your podcast website serves as a central hub for your audience.
- Email collection is critical to build connection with your audience.
- SEO optimization can enhance podcast discoverability.
- A uniform brand image is vital for attracting sponsors.
- PodPage offers a user-friendly platform for podcasters.
- Host-provided sites are limited but useful for beginners.
- Regularly audit your links to avoid dead ends.
- A branded website fosters trust and audience loyalty.
Tools Mentioned
- PodMatch survey
- WordPress (self-hosted and free)
- Podpage
- Buzzsprout
- Captivate FM
- Namecheap
- GoDaddy
- SiteGround
- ConvertKit
- WooCommerce
- Microsoft Clarity
Bugging out about some aspects of podcasting? Don't waste time spinning your wheels. Book a free call with me and ask me anything. Book a call here now!
Follow this podcast and subscribe to @ToolsofthePodcastTrade on YouTube. Thanks.
=====================================
👉Helpful Resources:
Learn the best tool to market your podcast. Join the One Funnel Away Challenge Now: https://www.podcubator.com/one-funnel-away
Start Your Podcast Quick Start Guide: https://www.podcubator.com/start-your-podcast-now-free-guide
Join my Substack: https://bit.ly/3DJAbko
Learn The Secrets To Selling Online: https://www.podcubator.com/selling-online-challenge
Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Podcast hosted by Buzzsprout
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.
Chapters
1. Dead Links = Lost Listeners (00:00:00)
2. Why You Need Your Own Website (00:00:45)
3. Five Immediate Benefits (00:00:45)
4. WordPress for Podcasters (00:02:00)
5. Platform Option 1: Self-Hosted WordPress (00:07:30)
6. Platform Option 2: Podpage (00:09:30)
7. Platform Option 3: Host-Provided Site (00:11:30)
8. Three Action Steps (00:13:30)
9. Trust & Brand Control (00:15:00)
10. Monitor UX with Microsoft Clarity (00:16:30)
115 episodes
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