How to Build a Lead Gen Machine with Peter Roth (Episode 153)

Today's Business Leaders with Gabe Arnold

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10d ago 47:38

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Scaling your business isn’t just about effort—it’s about owning the systems that generate growth.

In this episode of Today’s Business Leaders, Gabe Arnold sits down with Peter Roth, CEO and Senior Marketing Director of Scalify, to discuss why owning your marketing and lead generation is the ultimate competitive advantage.

Peter shares insights from building and running call centers, specializing in outbound lead generation, and leveraging "old school" marketing channels that most businesses are ignoring.

Whether you’re looking to scale rapidly, differentiate your business, or control your customer pipeline, this episode is packed with actionable lessons for leaders who want to take marketing into their own hands.

📌 Learn More About Scalify: https://www.scalifyco.com/

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00:00 - Introduction

02:06 Peter’s Entrepreneurial Beginning & Background

07:26 Early Lessons in Entrepreneurship & Pain Tolerance

13:37 From Tough Starts to Stability & Peter’s “Right Place, Right Time” Experience

18:45 Scalify Today: Specialization & Owning Your Lead Gen

27:58 Strategic Considerations for Building Your Own Call Center

35:00 Potential Pitfalls of Owning a Call Center

37:48 Best Benchmarks & Outcomes of Call Center Operations

42:15 Leveraging Old School Marketing Opportunities

43:00 When a Call Center Is Your Strategic Friend

46:22 Final Thoughts & How to Find Peter

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Chapters

1. Introduction (00:00:00)

2. Peter’s Entrepreneurial Beginning & Background (00:02:06)

3. Early Lessons in Entrepreneurship & Pain Tolerance (00:07:26)

4. From Tough Starts to Stability & Peter’s “Right Place, Right Time” Experience (00:13:37)

5. Scalify Today: Specialization & Owning Your Lead Gen (00:18:45)

6. Strategic Considerations for Building Your Own Call Center (00:27:58)

7. Potential Pitfalls of Owning a Call Center (00:35:00)

8. Best Benchmarks & Outcomes of Call Center Operations (00:37:48)

9. Leveraging Old School Marketing Opportunities (00:42:15)

10. When a Call Center Is Your Strategic Friend (00:43:00)

11. Final Thoughts & How to Find Peter (00:46:22)

148 episodes

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