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Ed Miliband’s ‘Bacon Sandwich’ Moment

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Manage episode 483933561 series 2921094
Content provided by The Retrospectors. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Retrospectors or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Labour leader Ed Miliband awkwardly ate a bacon sandwich at New Covent Garden Market on 21st May, 2014. Mid-bite, eyes squinting, lips oddly parted, and fingers clumsily gripping the sandwich - it was an instantly meme-able moment.

The British press pounced. The photo became a viral sensation, with endless edits, spoofs, and headlines suggesting Miliband wasn’t “human enough” to relate to the average voter. It was a perfect storm of bad optics, class-coded food politics, and the relentless image-focused nature of modern campaigning. The idea that someone couldn’t even eat a sandwich “properly” became, bizarrely, a shorthand for unrelatability.

In this episode, Arion, Rebecca and Olly unpick why this accidental photocall continued to resonate a year later, becoming a ‘defining image’ of the 2015 general election; recall how David Cameron swerved a similar encounter with a hot dog; and discover how the Google results for this iconic moment have been somewhat interfered with…

Further Reading:

• ’Is this the moment Ed realised that the man who sold him this bacon sandwich is voting Tory? Labour leader's nationwide tour gets off to a difficult start’ (Mail Online, 2014): https://www.dailymail.co.uk/news/article-2634977/Is-moment-Ed-realised-man-sold-bacon-sandwich-voting-Tory-Labour-leaders-nationwide-tour-gets-difficult-start.html

• ‘The Defining Image of the British Election’ (The Atlantic, 2015): https://www.theatlantic.com/international/archive/2015/05/ed-miliband-bacon-british-election/392867/

• ’Ed Miliband: 'The bacon sandwich didn't lose me the election'’ (LBC, 2021):

https://www.youtube.com/watch?v=O38SKEBPohU

Love the show? Support us!

Join 🌴CLUB RETROSPECTORS🌴to DITCH THE ADS and get an additional full-length episode each SUNDAY…

… Plus, get weekly bonus bits, and unlock over 100 bits of extra content.

Join now with a free trial on Apple Podcasts or Patreon and support our show ❤️

The Retrospectors are Olly Mann, Rebecca Messina & Arion McNicoll, with Matt Hill.

Theme Music: Pass The Peas. Announcer: Bob Ravelli. Graphic Design: Terry Saunders. Edit Producer: Ollie Peart

Copyright: Rethink Audio / Olly Mann 2025.

Learn more about your ad choices. Visit podcastchoices.com/adchoices

  continue reading

1084 episodes

Artwork
iconShare
 
Manage episode 483933561 series 2921094
Content provided by The Retrospectors. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Retrospectors or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Labour leader Ed Miliband awkwardly ate a bacon sandwich at New Covent Garden Market on 21st May, 2014. Mid-bite, eyes squinting, lips oddly parted, and fingers clumsily gripping the sandwich - it was an instantly meme-able moment.

The British press pounced. The photo became a viral sensation, with endless edits, spoofs, and headlines suggesting Miliband wasn’t “human enough” to relate to the average voter. It was a perfect storm of bad optics, class-coded food politics, and the relentless image-focused nature of modern campaigning. The idea that someone couldn’t even eat a sandwich “properly” became, bizarrely, a shorthand for unrelatability.

In this episode, Arion, Rebecca and Olly unpick why this accidental photocall continued to resonate a year later, becoming a ‘defining image’ of the 2015 general election; recall how David Cameron swerved a similar encounter with a hot dog; and discover how the Google results for this iconic moment have been somewhat interfered with…

Further Reading:

• ’Is this the moment Ed realised that the man who sold him this bacon sandwich is voting Tory? Labour leader's nationwide tour gets off to a difficult start’ (Mail Online, 2014): https://www.dailymail.co.uk/news/article-2634977/Is-moment-Ed-realised-man-sold-bacon-sandwich-voting-Tory-Labour-leaders-nationwide-tour-gets-difficult-start.html

• ‘The Defining Image of the British Election’ (The Atlantic, 2015): https://www.theatlantic.com/international/archive/2015/05/ed-miliband-bacon-british-election/392867/

• ’Ed Miliband: 'The bacon sandwich didn't lose me the election'’ (LBC, 2021):

https://www.youtube.com/watch?v=O38SKEBPohU

Love the show? Support us!

Join 🌴CLUB RETROSPECTORS🌴to DITCH THE ADS and get an additional full-length episode each SUNDAY…

… Plus, get weekly bonus bits, and unlock over 100 bits of extra content.

Join now with a free trial on Apple Podcasts or Patreon and support our show ❤️

The Retrospectors are Olly Mann, Rebecca Messina & Arion McNicoll, with Matt Hill.

Theme Music: Pass The Peas. Announcer: Bob Ravelli. Graphic Design: Terry Saunders. Edit Producer: Ollie Peart

Copyright: Rethink Audio / Olly Mann 2025.

Learn more about your ad choices. Visit podcastchoices.com/adchoices

  continue reading

1084 episodes

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