A marketing hero's journey: what can software learn from Nike, Coca-Cola and Patagonia. With Joy Howard, CMO of Dashlane.

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5y ago 1:01:56

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In this episode we are excited to present our talk with Joy Howard, who has been recently named one of the TOP 50 CMO’s world wide by Forbes. Joy is also known for having strong stands against surveillance marketing of big tech and for calling all marketers to become activists for social change.
Joy Howard's career journey is definitely not a conventional one found in tech: from spending 22.5 hours a day as a recording artist in her band "Seely", to heading the marketing campaigns for Coca-Cola's iced tea products in China, to becoming the VP of Marketing at Patagonia & Nike and CMO at Sonos & Lyft. Today, Joy is the CMO of Dashlane, the company trying to simplify our life online by putting all our payment, password and personal info in one place that only we control. And with her joining in parallel to a 110m$ Series D raise in 2019, the future of Dashlane's digital wallet is looking cooler than a summer's soft drink.
Listen to this podcast to hear a true marketing rockstar tell her out-of-the-ordinary story and get some marketing tricks up your sleeve from Joy's extensive 20+ year experience!
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