In this episode of the Time to Thrive podcast, host Bethany Meadows chats with Barry LaBov, founder and CEO of LaBov Marketing Communications and Training, about the vital role of corporate culture in creating a competitive advantage. From his unique journey starting in the music industry to building a successful marketing firm, Barry shares how culture can be a catalyst for engagement and growth. Tune in to learn Barry’s insights on differentiating your business, aligning teams around a purpose, and fostering a culture that’s truly valued by employees and customers alike. Plus, Barry reveals why internal communication is essential and shares tips for leaders on staying connected with their teams in authentic ways.
www.barrylabov.com
00:00 Introduction and Guest Welcome

01:08 Barry Labov's Vintage Passion

02:16 Founding Story of Labov Marketing

04:11 Importance of Corporate Culture

05:28 Employee Engagement Strategies

10:53 Aligning Teams Around Purpose

14:09 The Power of Storytelling

20:39 Internal Communication Tips

22:25 Emerging Trends and AI

26:45 Building a Purpose-Driven Company

28:35 Final Thoughts and Takeaways

Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.