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Protecting the Digital Fan Goldmine: Safeguarding Immersive Revenue in the Age of AI Cybercrime
Manage episode 481749770 series 3664672
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How major football clubs are leveraging their vast fan data for digital revenue through personalized content and retail. However, it warns that this valuable "digital goldmine" is increasingly targeted by sophisticated AI-powered cybercriminals, making robust cybersecurity a crucial revenue enabler rather than just a cost.
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