EP 128 | How A Pandemic Pivot Became A Non-Alcoholic Cocktail Powerhouse

Thriving Alcohol-Free with Mocktail Mom

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14d ago 29:05

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A coupe glass, a good shake, and a bold idea: we sit down with Rebecca Styn, founder and CEO of Blind Tiger Spirit-Free Cocktails, to trace how a small speakeasy in Erie, Pennsylvania, turned a lockdown challenge into a nationwide zero-proof favorite.

Starting with a live Bee’s Knees mix-along, we dig into the flavor-first philosophy that makes these cans taste like a bar-crafted pour.
Rebecca opens up about the brand’s Prohibition DNA, where the hidden rooms of “blind tigers” stood for inclusivity and cultural mashups, and how that ethos guides everything from label design to how the drinks are served. We break down the lineup—French 75, Mojito, Sidecar Mimosa, Bee’s Knees—and spotlight the new low-calorie Grapefruit Fizz.
Behind the taste, there’s tenacity. Rebecca shares the winding road to Wegmans, the serendipity and prep behind a QVC debut, and the logistics of scaling without losing craft. We talk funding wins like the Ben Franklin Technology Partners grant, the value of a skilled beverage engineer to nail shelf stability, and the community momentum from the Tory Burch Foundation. Most of all, we explore how zero-proof cocktails can change social moments, giving you something elegant to hold, a ritual to enjoy, and a clear head the next morning.
If you’re sober-curious, cutting back, or love great flavor, this story will spark your next pour.

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Chapters

1. Warm Welcome And Show Setup (00:00:00)

2. Meet Rebecca And Blind Tiger (00:00:55)

3. Mocktail vs Spirit-Free Language (00:02:07)

4. Making The Bee’s Knees On Air (00:03:22)

5. Prohibition Roots And Brand Ethos (00:06:27)

6. Speakeasy Lore And The “Blind Tiger” Name (00:09:24)

7. Current Flavors And Formulation Choices (00:11:01)

8. Lower Sugar Grapefruit Fizz Launch (00:14:08)

9. Distribution Wins: Wegmans And Beyond (00:16:20)

10. Behind The Scenes At QVC (00:18:01)

11. Royal Caribbean Placement (00:21:05)

12. Funding, Pivots, And Early Grants (00:21:50)

13. Sober Inclusivity And Social Comfort (00:24:02)

14. Recipe Development And Beverage Engineering (00:26:05)

15. Growth Hurdles And Community Support (00:28:05)

130 episodes

#Fitness #Mental Health #Deb, Mocktail Mom #Mocktail Mom #Society #Conversations #Podcasting Education #Self-Improvement #Sober #Alcohol Free #NonAlcoholics NonAlcoholics #Mocktail #Sobriety #Authentic Freedom