Design is more than aesthetics; it’s about forging a deep connection between a product and its owner.

Bespoke design transforms ordinary objects into rare and beautiful expressions that tell personal stories. From sourcing unique materials to the intricate transformation process, bespoke design captures the essence of an owner’s personality and aspirations. It transcends mere customization, becoming an art form that produces timeless creations with both beauty and emotional depth.

In today’s episode, we delve into the innovative design process of Lorna Gross. We explore her approach to sourcing rare and distinctive elements and her vision for fostering impactful designer-manufacturer partnerships.

Lorna Gross is a renowned interior designer, speaker, and lifestyle authority whose expertise has captivated audiences and transformed homes across the globe. From North America to London, her designs are celebrated for their sophistication, personalization, and artistic flair.

Recognized by Architectural Digest as one of the top designers to know in Washington, DC, Lorna’s accolades include the prestigious Designer of Distinction Award from the American Society of Interior Designers. Her work has been prominently featured in publications such as Veranda, House Beautiful, and The Washington Post.

With a unique blend of analytical and creative thinking, Lorna brings a holistic approach to creating memorable bespoke spaces that resonate on both aesthetic and emotional levels.

Let’s dive in!

Key Highlights from the Episode:
[00:01] Intro and a bit about our guest, Lorna Gross
[02:38] Aspirations that led Lorna into interior design
[07:18] Lorna’s design philosophy and how it has evolved over the years
[10:06] Lorna’s secret to sourcing rare elements
[13:10] Three key resources manufacturers can offer to support designers
[17:01] What inspires Lorna’s creative process on projects
[20:40] Strategies that distinguish Lorna’s design firm from others
[26:48] How Lorna identifies and tracks design trends
[31:09] Lorna’s most memorable project and its significance
[33:47] Lorna’s advice for emerging designers [36:45] How to connect with Lorna and explore her work

Notable Quotes:

• • "Don’t be afraid to make a change, even if it’s a huge jump."
  • "Referrals are important because you’re going to get a project similar to the one you just did."
  • "You have to do all your projects at a high level to get the referrals."

• “Sometimes you have to take the step and move forward despite fear.”

• “Do it scared; feel the fear, do it anyway, and take the leap.”

Resources Mentioned

• Entertaining By Design by Lorna Gross: https://www.amazon.com/Entertaining-Design-Creating-Meaningful-Gatherings/dp/1685555780
• Feel The Fear and Do It Anyway by Susan Jeffers: https://www.amazon.com/Feel-Fear-Do-Anyway/dp/0345487427.

Connect with Lorna Gross:

• Website: https://www.lornagross.com/
• Instagram: https://www.instagram.com/lornagrossdesigns/

Learn more about Thrive In Design:

• Website: thriveindesign.co
• Instagram: @thriveindesign
• Facebook: Thrive In Design
• LinkedIn: Thrive In Design

Register for the next Thrive In Design live training here:
https://training.thriveindesign.co/

Get your copy of "The Ultimate Guide to A&D Sales" here:
https://www.thriveindesign.co/brand-reps

Read the Thrive In Design Insights blog for more in-depth strategies and expert tips: https://www.thriveindesign.co/our-blog