The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
…
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Content provided by Vik Patel and Guests and Vik Patel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vik Patel and Guests and Vik Patel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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How to adapt your web-mobile-social media digital strategy to changing landscapes?
Manage episode 375767824 series 2925282
Content provided by Vik Patel and Guests and Vik Patel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vik Patel and Guests and Vik Patel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of This Week in Health Tech podcast, we welcome Barry Wallace, digital communications specialist at East Tennessee Children's Hospital.
We start out by discussing a marketing / digital communications team structure and then content generation. Vik and Barry discuss if ChatGPT AI tools help with content generation. AI could give a starting point but at this point that is what it is, get ideas but not necessarily use AI for generating and publishing content without review. There is also legitimate concern because generative AI creates is not always accurate and it is called hallucination. Also AI may not represent the voice of that specific health system or marketing department.
Barry and Vik then chat about social media and focus on Facebook, X formerly Twitter, Instagram, and TikTok. They chat about the best strategy for content on each of these platforms. Facebook still seems to be the #1 platform for their community reach.
Vik then brings up Digital Transformation in healthcare and how ETCH health system is handling this.
Guest Barry Wallace Contact Info:
Linkedin: @barrywadewallace
Email: [email protected]
Twitter: @barry_w_wallace
Threads/Instagram: @barrywallace
The Trusted Tech Partner for Healthcare. We use technology to deliver better outcomes.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Support the show
Listen to all This Week in Health Tech episodes
Vik Patel - LinkedIn
Tido Inc. - Website
Tido Inc. - LinkedIn
62 episodes
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Manage episode 375767824 series 2925282
Content provided by Vik Patel and Guests and Vik Patel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vik Patel and Guests and Vik Patel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of This Week in Health Tech podcast, we welcome Barry Wallace, digital communications specialist at East Tennessee Children's Hospital.
We start out by discussing a marketing / digital communications team structure and then content generation. Vik and Barry discuss if ChatGPT AI tools help with content generation. AI could give a starting point but at this point that is what it is, get ideas but not necessarily use AI for generating and publishing content without review. There is also legitimate concern because generative AI creates is not always accurate and it is called hallucination. Also AI may not represent the voice of that specific health system or marketing department.
Barry and Vik then chat about social media and focus on Facebook, X formerly Twitter, Instagram, and TikTok. They chat about the best strategy for content on each of these platforms. Facebook still seems to be the #1 platform for their community reach.
Vik then brings up Digital Transformation in healthcare and how ETCH health system is handling this.
Guest Barry Wallace Contact Info:
Linkedin: @barrywadewallace
Email: [email protected]
Twitter: @barry_w_wallace
Threads/Instagram: @barrywallace
The Trusted Tech Partner for Healthcare. We use technology to deliver better outcomes.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Support the show
Listen to all This Week in Health Tech episodes
Vik Patel - LinkedIn
Tido Inc. - Website
Tido Inc. - LinkedIn
62 episodes
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Similar to This Week in Health Tech
The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
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continue reading
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continue reading
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…
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