Hey there, brain enthusiasts and business trailblazers! It’s Michael Liebowitz, your messaging nerd with a neuroscience obsession, back with This Time It Landed. I’m pumped to sit down with my rad pal, Dr. Frumi Rachel Barr, the genius behind Barr Business School. We’re diving deep into her journey—sparked by a client named Ned during the pandemic—to create a school that doesn’t just teach but transforms new entrepreneurs and managers into confident leaders. Think 37.5% business growth and bite-sized lessons that fit your crazy schedule. We unpack why evolving into your role trumps just learning it, and how to craft a message that screams, “This is for me!” If you’re a founder or new leader craving clarity and tools to crush it, hit play, subscribe, and let’s make your message land like never before!

Guest Introduction: Alright, folks, buckle up for Dr. Frumi Rachel Barr! She’s a lifelong entrepreneur, a CEO whisperer, and the mastermind of Barr Business School, dishing out practical, bite-sized business wisdom. She’s penned books like A CEO’s Secret Weapon—yep, with a Simon Sinek foreword—and Raising a CEO from Booster Chair to Boardroom. Two of her kids are CEOs! Frumi’s also schooling leaders on AI integration at Lemonade’s Fractional Academy. She’s totally rad and ready to help you evolve into your business superpower.

Key Takeaways:

• Listen up: School gives you the ticket, but Barr Business School is the ballpark where you master the game—real-world tools to start, fund, grow, and thrive.
• Here’s the neuroscience hack: Don’t experiment blindly; load up on proactive know-how to dodge costly detours and step into your role with swagger.
• Big aha: Confidence isn’t fluffy—it’s about having the processes to see the road ahead, turning “I’m lost” into “I’ve got this.”
• Messaging magic: Your brand needs to blend your core beliefs—like evolving over learning—with what your customers crave, sparking that “this is my tribe” vibe.
• Pro move: Bite-sized lessons slide into your day’s cracks, letting you absorb and grow incrementally, not just pile on facts.
• Final brain-tickler: Always be evolving—hire coaches early to avoid panic mode and align your message with continuous growth.

Chapter Markers: 0:00 Kicking Things Off with a Bang 0:14 Meet Frumi: The Rad CEO Whisperer 2:40 The Spark Behind Barr Business School 7:59 Evolving Into Your Leadership Superpower 12:16 Real-World Stories That Hit Home 18:18 Brain Science Meets Messaging 24:16 The Emotional Side of Becoming 31:19 Finding Your Customers’ Sweet Spot 35:26 Why Beliefs Make Your Message Stick 37:34 Bite-Sized Learning That Works 41:15 Wrapping Up and Connecting

Keywords: Michael Liebowitz, Frumi Rachel Barr, This Time It Landed, business messaging, CEO whisperer, Barr Business School, evolve into leadership, practical business education, entrepreneur growth, Simon Sinek, AI leadership, bite-sized lessons, message clarity, neuroscience messaging, startup success