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808: Silvia Bellezza: Sustainable Marketing at Columbia Business School

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Manage episode 472533960 series 1897262
Content provided by Joshua Spodek and Joshua Spodek: Author. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joshua Spodek and Joshua Spodek: Author or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Silvia created the course Sustainable Marketing at Columbia. It's an elective and has become the class at the business school with the most students from other schools at the university.

In looking for a guest speaker on sustainable consumerism, she found the New York Times profile on me. She decided to invite me before realizing I'd gotten my MBA where she teaches. Only when we spoke did she learn I focus beyond just living sustainably to creating a leadership program with a mission to change global culture.

When I spoke to hear class, I spoke about changing culture, which in some ways conflicted with the marketing goal of selling more products. It also resonated with many of her students' interests in creating a more sustainable world. I got a lot of attention after class. We recorded this episode before I guest-spoke at another section of her course.

We talk in this episode about how that class went from her perspective as well as differences between sustainability leadership and marketing. We did the first part of the Spodek Method. You can hear that as a business educator, she analyzed it, so we talked about that analysis.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

829 episodes

Artwork
iconShare
 
Manage episode 472533960 series 1897262
Content provided by Joshua Spodek and Joshua Spodek: Author. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joshua Spodek and Joshua Spodek: Author or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Silvia created the course Sustainable Marketing at Columbia. It's an elective and has become the class at the business school with the most students from other schools at the university.

In looking for a guest speaker on sustainable consumerism, she found the New York Times profile on me. She decided to invite me before realizing I'd gotten my MBA where she teaches. Only when we spoke did she learn I focus beyond just living sustainably to creating a leadership program with a mission to change global culture.

When I spoke to hear class, I spoke about changing culture, which in some ways conflicted with the marketing goal of selling more products. It also resonated with many of her students' interests in creating a more sustainable world. I got a lot of attention after class. We recorded this episode before I guest-spoke at another section of her course.

We talk in this episode about how that class went from her perspective as well as differences between sustainability leadership and marketing. We did the first part of the Spodek Method. You can hear that as a business educator, she analyzed it, so we talked about that analysis.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

829 episodes

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