Path to Market: How to Build Highly Effective Go-To-Market Teams

This Much I Know - The Seedcamp Podcast

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In the latest episode of our “Path to Market” series, our Director Natasha Lytton and her co-host Micah Smurthwaite, Partner at Pipeline Ventures, speak with Gia Scinto, a partner at Cole Group, specializing in go-to-market executive hires for renowned startups like Airbnb and Stripe. Gia shares her extensive experience in building go-to-market teams for top startups across her different roles, including as the first talent leader at Y Combinator and as an executive talent partner at Andreessen Horowitz. She emphasizes the importance of metrics in recruitment, the founder's role in hiring, and key considerations for early-stage companies hiring their first sales leaders. Gia also provides actionable advice on running an effective recruiting process, including aligning on job requirements, conducting thorough interviews, and ensuring a successful onboarding process. Key takeaways: - Set a minimum experience threshold for the role - In the first interviewing rounds, assess the candidate against the main goals of their roles - Set clear expectations and establish attainable goals in the initial months to facilitate a seamless onboarding into the company. Show notes: Gia Scinto – linkedin.com/in/giascinto Natasha Lytton – linkedin.com/in/natasha-lytton Micah Smurthwaite – linkedin.com/in/micah-smurthwaite-2283b49 Overview: 00:00 Introduction to Gia and Her Extensive Experience 00:54 Working with founders at Andreessen Horowitz and Y Combinator 08:13 Advice for Early-Stage Sales Hiring 12:25 Running a Successful Recruiting Process 20:35 Interview Questions for Sales Leaders 24:35 Assessing Culture Fit in Early-Stage Companies 26:31 Hiring Challenges and Lessons Learned 28:17 Pitching to Senior Candidates in Startups 29:09 Importance of Product Differentiation 30:03 Segmentation and Market Strategy 34:09 Onboarding and Setting Expectations 38:03 Back-channeling and Reference Checks 41:16 Onboarding Best Practices for Success 43:17 Common Pitfalls in Hiring 46:40 Building Go-to-Market Systems 50:41 Advice for Go-to-Market Candidates

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