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Path to Market: Defining and Validating Your Ideal Customer Profile with Alicia Carney

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Manage episode 462316984 series 1340978
Content provided by The Seedcamp Podcast and Carlos Espinal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Seedcamp Podcast and Carlos Espinal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this insightful episode, our Director Natasha Lytton and co-host Micah Smurthwaite, Partner at Pipeline Ventures are joined by Alicia Carney, a seasoned product marketing expert with extensive experience at high-growth startups like Deliveroo. Together, they dive deep into identifying and validating Ideal Customer Profiles (ICPs) in pre and post product-market fit stages. Alicia shares her insights on navigating early market fit through to scaling operations post-product market fit. Key takeaways: - Define and validate ideal customer profiles (ICP) through market needs and user research - Be intentional and thoughtful about who you are serving and the value you offer - Focus on empirical metrics and continuous customer engagement. Show notes: Alicia Carney - https://www.linkedin.com/in/aliciacarney Natasha Lytton - linkedin.com/in/natasha-lytton Micah Smurthwaite - linkedin.com/in/micah-smurthwaite-2283b49 Interview guide link: http://bit.ly/3tJubmC  ​​Establishing an ideal customer profile (ICP) by Notion VC Market research platforms: userinterviews.com, pollfish.com, gong.io, grain.com
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302 episodes

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Manage episode 462316984 series 1340978
Content provided by The Seedcamp Podcast and Carlos Espinal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Seedcamp Podcast and Carlos Espinal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this insightful episode, our Director Natasha Lytton and co-host Micah Smurthwaite, Partner at Pipeline Ventures are joined by Alicia Carney, a seasoned product marketing expert with extensive experience at high-growth startups like Deliveroo. Together, they dive deep into identifying and validating Ideal Customer Profiles (ICPs) in pre and post product-market fit stages. Alicia shares her insights on navigating early market fit through to scaling operations post-product market fit. Key takeaways: - Define and validate ideal customer profiles (ICP) through market needs and user research - Be intentional and thoughtful about who you are serving and the value you offer - Focus on empirical metrics and continuous customer engagement. Show notes: Alicia Carney - https://www.linkedin.com/in/aliciacarney Natasha Lytton - linkedin.com/in/natasha-lytton Micah Smurthwaite - linkedin.com/in/micah-smurthwaite-2283b49 Interview guide link: http://bit.ly/3tJubmC  ​​Establishing an ideal customer profile (ICP) by Notion VC Market research platforms: userinterviews.com, pollfish.com, gong.io, grain.com
  continue reading

302 episodes

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