Why Most Content Never Gets Used
Manage episode 516801064 series 3608090
According to a 2025 seismic report, up to 70% of B2B content goes unused. Not because it's bad, but because it's disconnected. In this episode of This is Strategic Marketing, Pamela Muldoon explores why so much content never sees the light of day, what that reveals about broken workflows, and how to realign creation with real business use.
25 episodes