The Danger of Outdated Insights
Manage episode 514050048 series 3608090
Audience research isn't a one-and-done exercise. When insights go stale, campaigns lose relevance, messaging misses the mark, and strategy drifts off course. In this episode of This is Strategic Marketing, Pamela Muldoon shares why outdated audience insights quietly undermine marketing performance and the smarter next step to keep your understanding fresh and your strategy aligned.
21 episodes