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Episode 65: Talya Heller - How to Find What Makes Your Product Different

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Manage episode 497534280 series 2792678
Content provided by Product Marketing Hive. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Product Marketing Hive or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Talya Heller, founder of Down to a T, joins Louise Liu to share her framework for finding product differentiation. She walks through the steps to identify distinct capabilities, build a clear ICP, and go beyond features to stand out in the market. Talya also shares tips on aligning teams around your differentiators and creating a competitive matrix that enables better messaging and sales execution.

Listen to the full interview above or read the highlights from the conversation at pmmhive.com

All rights reserved. © Product Marketing Hive.

  continue reading

67 episodes

Artwork
iconShare
 
Manage episode 497534280 series 2792678
Content provided by Product Marketing Hive. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Product Marketing Hive or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Talya Heller, founder of Down to a T, joins Louise Liu to share her framework for finding product differentiation. She walks through the steps to identify distinct capabilities, build a clear ICP, and go beyond features to stand out in the market. Talya also shares tips on aligning teams around your differentiators and creating a competitive matrix that enables better messaging and sales execution.

Listen to the full interview above or read the highlights from the conversation at pmmhive.com

All rights reserved. © Product Marketing Hive.

  continue reading

67 episodes

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