Jason Spencer quotes a line from the Bard of Salford, Doctor John Cooper-Clarke, who has written an ode to ITV to mark its 70th Anniversary.

“Where would we be without ITV?

“And the advert breaks that come for free”

With so much talk about the future of linear television and domination of streamers, plus the changes in funding for the screen sector, we’re joined by Jason Spencer the Business Development Director at ITV to talk television and advertising.

Jason has been based at ITV in MediaCity for more than a decade and tells us how important the region is to the broadcaster. He also says that moving to the North from London has given him more opportunities than ever.

ITV and ITV Studios are behind some major titles, from Mr Bates v The Post Office, to Netflix hits like Missing You and Rivals on Disney+.

Jason explains how streamers and traditional broadcasters are learning from each other and how technology is driving change in advertising, not least how they’re using Gen-AI to help smaller businesses get their messages on screen.

You can watch the full John Cooper Clark poem on Granada Reports via ITVX here:

https://www.itv.com/watch/news/i-have-a-great-deal-to-thank-granada-for-renowned-poet-shares-his-memories-of-itv/d8vvwm9

This is the end of the first series of This Is MediaCity, we’ll be back in September with more interviews. In the meantime check out the rest of season on YouTube, or subscribe on your favourite podcast platform.

#ITV #Granada #Television #Advertising #Streaming #MissingYou #MrBates #JohnCooperClarke #Rivals #Disney #Netflix

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