In today’s rapidly evolving marketplace, being an age-friendly business is not just a nice-to-have—it's a game-changer. But what exactly does it mean to be age-friendly? It means tailoring your business to meet the needs of the new consumer majority: people over the age of 40, the group holding the most wealth in our society today. In our latest episode of "This is Getting Old," we dive deep into what it takes to create an age-friendly environment that truly resonates with this demographic. As we age, we all experience changes—some normal, like squinting at a receipt, and others that may lead to situations of disability. While businesses are required to be ADA compliant, there’s much more to consider in making your business not only age-friendly but also accommodating to those with disabilities. Join us as we explore practical steps and insights on how to make your business a welcoming place for everyone, regardless of age or ability. Whether you’re a business owner, a caregiver, or simply curious about creating more inclusive spaces, this episode could be the key to unlocking new opportunities for your business. #ThisIsGettingOld #MelissaBPhd #Podcast #Health #AgeFriendly #Business #Innovation #Inclusive #HealthyAging #BusinessTips