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Content provided by Annemie Tonken. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Annemie Tonken or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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325 - Pricing is More than a Number: It's a Strategy
Manage episode 494517954 series 2931302
Content provided by Annemie Tonken. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Annemie Tonken or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Pricing might just be the hardest piece of the business puzzle, and not because most of us don't love math. Sure, you need to know your numbers, but there's so much psychology involved in pricing, too: it's one of the most powerful ways you communicate your value, your brand, and your confidence.
In this episode, I’m walking you through the five key building blocks of a strategic pricing system - the pieces that take your rates from guesswork to a rock-solid reflection of what you really offer. We’ll talk about how to reverse-engineer your pricing based on your financial goals and ideal client, why undercharging can actually lead to burnout, and how to make sure your price tells the right story about your work.
If you’ve ever second-guessed your rates (or felt that dreaded pricing wobble in your gut), this one’s for you.
LINKS:
- Watch the free Simple Sales Masterclass
- Learn the Simple Sales Blueprint
- Follow us on Instagram
Resources:
- New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
- Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
- Long-time listener? Leave a review!
326 episodes
Share
Manage episode 494517954 series 2931302
Content provided by Annemie Tonken. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Annemie Tonken or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Pricing might just be the hardest piece of the business puzzle, and not because most of us don't love math. Sure, you need to know your numbers, but there's so much psychology involved in pricing, too: it's one of the most powerful ways you communicate your value, your brand, and your confidence.
In this episode, I’m walking you through the five key building blocks of a strategic pricing system - the pieces that take your rates from guesswork to a rock-solid reflection of what you really offer. We’ll talk about how to reverse-engineer your pricing based on your financial goals and ideal client, why undercharging can actually lead to burnout, and how to make sure your price tells the right story about your work.
If you’ve ever second-guessed your rates (or felt that dreaded pricing wobble in your gut), this one’s for you.
LINKS:
- Watch the free Simple Sales Masterclass
- Learn the Simple Sales Blueprint
- Follow us on Instagram
Resources:
- New to the podcast? Go to thiscantbethathard.com/welcome to get access to 3 of Annemie's best free resources.
- Join our community! We'd love to welcome you into our supportive, business-focused private Facebook group. Go to facebook.com/groups/thiscantbethathard to request access.
- Long-time listener? Leave a review!
326 episodes
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Similar to This Can't Be That Hard
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
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…
continue reading
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continue reading
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Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
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