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Changing the Game: How Marketing Fuels Gambling Harm

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Manage episode 497256710 series 2291395
Content provided by 2SER 107.3FM. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 2SER 107.3FM or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Gambling is no longer just a weekend activity, it’s embedded in our daily lives.

In this episode, Think: Business Futures talks to Professor Ross Gordon, Director of the Change for Good Research Centre and professor of Behaviour and Social Change At UTS Business School, about the growing normalisation of gambling and the strategic marketing tactics driving it.

From sports betting apps to ‘bet with mates’ features, Ross explains how gambling is being embedded into Australian culture, especially among young men. He shares insights from his research on the cumulative harm caused by low and moderate risk gamblers, the lobbying power of the gambling industry, and the urgent need for policy reform.

We also explore the role of banks, the parallels with tobacco and alcohol marketing, and what it will take to shift the narrative from public health campaigns to behaviour change programs.

Hosted and produced by Ali Aitken

  continue reading

196 episodes

Artwork
iconShare
 
Manage episode 497256710 series 2291395
Content provided by 2SER 107.3FM. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 2SER 107.3FM or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Gambling is no longer just a weekend activity, it’s embedded in our daily lives.

In this episode, Think: Business Futures talks to Professor Ross Gordon, Director of the Change for Good Research Centre and professor of Behaviour and Social Change At UTS Business School, about the growing normalisation of gambling and the strategic marketing tactics driving it.

From sports betting apps to ‘bet with mates’ features, Ross explains how gambling is being embedded into Australian culture, especially among young men. He shares insights from his research on the cumulative harm caused by low and moderate risk gamblers, the lobbying power of the gambling industry, and the urgent need for policy reform.

We also explore the role of banks, the parallels with tobacco and alcohol marketing, and what it will take to shift the narrative from public health campaigns to behaviour change programs.

Hosted and produced by Ali Aitken

  continue reading

196 episodes

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