In this intriguing episode of the Think Big Code Small podcast, we embark on a journey into the world of the "Hype Cycle," a phenomenon that shapes our perception of technology, trends, and culture. As we delve into the concept, we explore the entomology of the word "hype" itself, uncovering its origins in exaggeration and extravagance. Join us as we dissect the elusive nature of hype, its relationship with marketing and sales tactics, and the challenge of quantifying and measuring its impact. We'll also examine the stages of the Gartner Hype Cycle, from the trigger to the plateau of productivity, and how they intersect with the subjective experience of individuals and society as a whole.