How to Choose the Right Social Media Platform (Without Burning Out or Selling Out)
Manage episode 482346963 series 3341189
Somewhere between your fifth Canva graphic and your third platform login of the day, you started wondering…
“Is this what it takes to be seen?”
Because apparently, if you’re not on Instagram and TikTok and LinkedIn and Threads — you're falling behind. Or invisible. Or both.
But here’s the thing:
For therapists, “visibility” isn’t just about reach. It’s about safety.
And when the business world screams “just show up more,” your nervous system whispers, “at what cost?”
This episode is your loving intervention — and a radical permission slip to stop spreading yourself thin and start showing up in a way that actually feels good (and works).
What You’ll Get (Other than a Visibility Detox):
1️⃣ Why choosing one platform can actually make you more successful — not less
(Hint: Alignment converts better than exhaustion.)
2️⃣ The hidden reasons visibility feels so vulnerable for therapists
(It’s not resistance — it’s your body asking for protection.)
3️⃣ A practical 3-question framework to choose the right platform for you
(And yes, ignoring TikTok is a valid business strategy.)
Your Integration Homework (Don’t Skip This)
Open your Notes app, grab a journal, or voice memo your future self — and ask:
- Where are your people already looking for support?
- What kind of content energizes you instead of draining you?
- What could you actually sustain for 30 days — without hating your life?
Wanna Take This Further?
Tag me or DM me on Instagram @dr.hayleykelly and tell me:
What platform feels most like home for your message?
Let’s reimagine visibility as a form of leadership — not self-sacrifice.
🎧 If You Liked This Episode…
Subscribe. Leave a review here. Share it with the therapist friend who’s currently stuck between Reels burnout and “just one more freebie.”
Visibility isn’t a performance.
It’s a practice.
And you get to do it your way.
193 episodes