What does it take to build a brand in a space most people don’t even want to talk about?
In this episode, we sit down with Vikas Bagaria, Founder of PEE Safe, to uncover how he turned conversations around intimate hygiene, menstruation, and sexual wellness into one of India’s boldest startup stories. From puberty to menopause, PEE Safe has challenged stigma, sparked awareness, and created a movement that resonates with Gen Z and young entrepreneurs alike.
Here’s what you’ll learn:
- The story of how PEE Safe started
- How taboos were turned into a thriving business opportunity
- The challenges of building a sexual wellness & hygiene brand in India
- Why Gen Z is the driving force behind new-age wellness startups
- Vikas Bagaria’s lessons as a founder and entrepreneur
Whether you’re curious about startup journeys, taboo marketing, or women’s wellness, this episode gives you rare insights into how a brand can break shackles and win over an entire generation.
If you enjoy conversations with India’s leading entrepreneurs and changemakers, don’t forget to like, share, and subscribe for more.

🔗 Connect with us:
LinkedIn: https://www.linkedin.com/in/gauravaroragrv
Instagram: https://www.instagram.com/inspirewithgrv
Spotify: https://open.spotify.com/show/7vdhTjZlhltIt4e9YiBgMF?si=92853a15e3584866
Apple Podcasts: https://podcasts.apple.com/in/podcast/the-xmonks-drive/id1549886334
Website: https://xmonks.com