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Branding. What's It To Ya?
Manage episode 329036857 series 3351715
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Promotions guru Heather Roberts of Elle Woods Promotions joins us to explain to novice Pru Warren that “branding” is not just about a logo…and while she’s chatting with us, she helps experienced author Meredith Bond consider an entirely new approach for Merry’s fantasy catalog. Dang—that’s a half-hour (and more) well spent!
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