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Inside Alex Hormozi's $100M Book Launch: Marketing Lessons with Tim Grahl
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Book Marketing Secrets from Alex Hormozi's $100M Launch with Tim Grahl
In this episode, marketing expert Tim Grahl breaks down the strategies behind Alex Hormozi's record-breaking $100 million book launch and shares actionable takeaways for authors at any level. Learn about:
- The innovative "donation" model that drove massive sales
- How Hormozi demonstrated his book's principles through the launch itself
- Practical ways authors can scale these strategies to their own level
- The power of customer-financed acquisition for growing your reach
- Why building genuine relationships is crucial for book marketing success
- Specific tactics for both fiction and non-fiction authors
- Tim's "Books & Beer" networking strategy that any author can implement
Tim also shares insights from his 17+ years helping authors market their books and discusses his work with Story Grid, where he applies deliberate practice principles to help writers improve their craft.
Featured Guest: Tim Grahl
- Founder of Story Grid
- Author of Your First 1000 Copies and The Shithead
- Book marketing consultant who has helped authors hit the NYT bestseller list
Resources Mentioned:
- storygrid.com
- Story Grid YouTube Channel
- Tim's latest novel: The Shithead
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