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Swedish fashion giant to use AI versions of real models

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Manage episode 482806680 series 3488247
Content provided by PRX. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PRX or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

H&M, the Swedish fashion giant, is working directly with models and their agencies to create digital replicas of 30 different models this year. The company will be able to use the images for things like social media posts and marketing campaigns. But as The World's Sarah Birnbaum reports, in an unusual twist, the models themselves will own the rights to their twins, and will even be able to let other brands use them.

  continue reading

2708 episodes

Artwork
iconShare
 
Manage episode 482806680 series 3488247
Content provided by PRX. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PRX or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

H&M, the Swedish fashion giant, is working directly with models and their agencies to create digital replicas of 30 different models this year. The company will be able to use the images for things like social media posts and marketing campaigns. But as The World's Sarah Birnbaum reports, in an unusual twist, the models themselves will own the rights to their twins, and will even be able to let other brands use them.

  continue reading

2708 episodes

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