This week Chris interviews the Chief Marketing Officer at Caf, Vanita Pandey. We'll uncover the secrets to successful content campaigns, dissect the pitfalls of content that misses the mark, and explore the ever-evolving role of generative AI in content creation.

Vanita shares her valuable perspective on the nuances of content strategy, offering a unique viewpoint on how to adapt and thrive in a content-driven world. From her thoughts on leveraging data-driven insights to create high-converting content to her take on the true impact of generative AI, Vanita challenges conventional wisdom and offers a fresh perspective on the future of content marketing.

So, whether you're a content marketer looking for innovative strategies or simply curious about the ever-changing world of content creation, this episode is sure to provide you with valuable insights.