Beth Dunn, Head of Product Content at Practice Better and Founder of Product Content Advisors, joins us this week to discuss why brand voice can’t just sit with marketing.

A strong consistent brand voice is what makes some companies stand out from the crowd. If you have a strong brand identity that’s present at every content touchpoint, from social media posts to customer service documentation, you build a relationship with your target audience.

The challenge isn’t necessarily defining and creating your brand voice, but actually governing it across an organization. Beth overcame this challenge with the invention of the BethBot — an application that helps team members consistently use their brand’s tone in writing. You can learn all about how Beth created the BethBot at HubSpot in this week’s episode.

And are shorter words always better? Beth doesn’t think so. Find out why you shouldn't sacrifice clarity for the sake of brevity in our “Provocative Statement of the Day” segment. Tune in below!