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Make It Land: How Product Is Communications
Manage episode 509493932 series 3409698
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Big idea: Product and comms are converging—fast.
Why listen: Paperflite’s CPO Yega Kumarappan shows how to move from “we shipped the message” to “it landed,” using data, plain English, and AI (as a partner, not a press release machine).
You’ll learn:
- How to turn 30-minute content into 5-minute winners
- The one doc that keeps Sales/Marketing/Support on the same story
- Guardrails for AI so you keep nuance + product “soul”
- Why PLG fails without built-in communication
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