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From Tactics to Strategic Influence: How Communicators Can Drive Real Business Impact
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Why it matters: Communicators often get stuck in tactical roles, but real value comes from strategic influence. In this episode, Bronagh Hanley, Partner & CCO at Preface Global, shares how she built influence at companies like Netflix and Discovery, and how you can too.
Key takeaways:
- Ask "why" to uncover the strategy behind every communication.
- Build C-suite relationships by proving the business value of comms.
- Learn how one strategic move can shift your entire career.
Go deeper: Listen to Bronagh’s insights on shaping corporate communication into a business-driving force.
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