If you’re writing and publishing a book, one of your goals is to sell copies. To sell copies, you must be cognizant of what’s been done before you because success leaves a trail. In the end, you have to find a compromise between what you really want (which doesn’t necessarily sell) and what works (what sells). One of the biggest mistakes we make both in writing/publishing and business is giving the market what we think it wants—not what it actually wants. Whether for your title, content, or book cover, look at what’s worked before to get some inspiration. But remember to stay true to yourself!

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