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How do you communicate effectively in a world of constant change? When should you innovate, and when should you embrace tradition? Communications expert Ivy Clem tackles these questions with wisdom drawn from her 20+ years in the industry.
From her beginnings as a news anchor in Nigeria's evolving media landscape to her current work as a strategic communications consultant, Ivy brings a unique perspective on how messages shape our world. She takes us on a journey through the transformation of Nigerian broadcasting—from the limited programming of the National Television Authority to the explosion of private media and now to the digital revolution that's changing how younger generations consume content.
The conversation reveals a fascinating concept Ivy calls "the market for nostalgia." Using examples like Snickers maintaining its bestseller status from 1962 to today, she explores why some brands thrive on consistency while others need constant innovation. This duality forms the core of strategic communication: knowing your value proposition and choosing whether to position yourself as innovative and dynamic or authoritative and tradition-based.
Particularly compelling is Ivy's passionate call for positive storytelling about Nigeria. "For every one bad story, there are 50,000 good ones," she insists, challenging listeners to counter negative narratives with authentic, affirmative ones. Her insights on how Americans successfully crafted the concept of "the American dream" raise thought-provoking questions about how other nations can shape their own narratives.
Whether you're a communication professional, a business owner crafting your brand story, or simply someone who wants to speak more purposefully, this episode offers valuable guidance on making your words matter. As Ivy beautifully puts it, "Communication is like air—the air we breathe," connecting us across differences and allowing us to share our dreams and aspirations with one another.

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